Cleaner water, poured from a family-run kitchen table to your shower.
For more than three decades, Shower Filter Store has tested, refined, and stood behind shower and whole-home water filters built to make ordinary tap water feel like a mineral spring.
Three decades, filtered down to what matters.
A small idea about clean water
Newmarket Naturals opens as a family business with one goal: help households remove chlorine and chloramine from the water that touches their skin every day.
From one filter to a full lineup
As demand grew, so did the catalog — hard water shower filters, handheld shower heads, drinking water systems, and whole-home setups, each tested for real-world performance, not just lab claims.
Still answering the phone ourselves
Every order ships from Arkansas, every cartridge reminder is sent on time, and every question gets a real answer from someone who has actually used the product.
We believe what touches your skin should be as clean as what you drink.
Most filtration conversations stop at the kitchen tap. We started there too — but the water that runs over your skin and through your hair for ten minutes every day deserves the same attention.
Our shower filters are built around Vitamin C and KDF media that work to reduce chlorine and chloramine on contact, helping protect skin, hair, and the lungs you breathe through in a hot, steamy shower.
We're a certified Green business, which means the way we source, package, and ship matters as much to us as how well a filter performs.
A few things we never compromise on.
Real people, real advice
Call or email and you'll reach someone in Arkansas who knows the difference between a chlorine filter and a sediment filter — and which one your home actually needs.
Never drop-shipped
Every filter we sell is something we've used, tested, and would install in our own homes. Nothing passes through us from an unknown third party.
Backed, not just sold
A 30-day money-back guarantee and a one-year limited warranty on our filters, plus a free reminder when it's time to swap your cartridge.
Twenty years of relationships with customers who became friends.
That's not a tagline — it's the reason we still pick up the phone between 10am and 4pm Central, every weekday, from our shop in Fayetteville.